TOP
First impression
Cassis
4.9
145 reviews
The Bloom — Parfum
Rs. 1,499.00
Tax included
Free delivery on orders ₹799+
20–30% Parfum
Concentrated fragrance
Up to 12 hours
Wear varies by skin
Free delivery
Orders ₹799+
48-hour replacement
Damage or defect with proof
Secure checkout
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Cards
Netbanking
Product details
01 About this fragrance Scent profile & character
Women · Elegant fresh-floral
A bright burst of cassis opens into a soft heart of May rose and freesia. It settles warm and modern — vanilla, patchouli, ambroxan and gentle woods. Elegant, fresh and easy to fall for. The everyday rose, reimagined.
Scent Notes
Top
Cassis
Heart
May rose · Freesia
Base
Vanilla · Patchouli · Ambroxan · Gentle woods
When to Wear
Everyday · Daytime · Work · Brunch · Gifting
Fragrance Strength
20–30% concentration · Genuine Parfum/Extrait strength · Up to 12 hours of wear · 36-month shelf life
Pairs Well With
The Mist — her day-to-night pair.
02 Parfum performance Concentration · longevity · shelf life
Crafted at 20–30% Parfum concentration for a rich, lasting fragrance experience. Wear can vary by fragrance, skin, application and conditions.
20–30%
Parfum strength
Up to 12h
Wear varies by skin
36 months
Shelf life
03 How to wear Spray · settle · enjoy
01
Pulse points
Neck, wrists or behind ears
02
Spray lightly
Apply from around 10–15cm
03
Let it settle
Avoid rubbing after application
04 Delivery & replacement Free delivery · 48-hour protection
Free standard delivery
Included on orders ₹799+
48-hour replacement
Damage or defect with proof
If your order arrives damaged or defective, contact us within 48 hours of delivery with supporting proof so the replacement request can be reviewed.
The Bloom — Parfum
50 ml
Rs. 1,499.00
SCENT AT A GLANCE
Elegant fresh-floral
Fresh · Floral · Radiant
The Bloom
From first spray to dry-down
HEART
The character
May rose · Freesia
BASE
The lasting trail
Vanilla · Patchouli · Woody notes · Ambroxan
BEST FOR
Everyday · Daytime · Gifting
✦
THE PERIWINCKLE APPROACH
More into fragrance.
More into fragrance.
Less into noise.
High-concentration parfums, focused creation, and direct pricing — built around what you actually wear.
CONCENTRATION FIRST
20–30%
Parfum concentration
Noticeable wear
crafted to stay present for hours
01
Parfum strength
20–30% concentration for a richer fragrance experience.
02
Focused collection
Six distinct personalities, without an overwhelming catalogue.
03
Online-first model
Direct selling helps keep the experience simple and considered.
04
Clear full-size pricing
50ml Parfum at ₹1,499 — priced for the scent, not the noise.
✦
Judge the fragrance on skin.
Not by the noise around it.
